THE INFLUENCE OF ENTREPRENEUR ORIENTATION AND GOVERNMENT ROLE TOWARD BATIK SMES PERFORMANCE IN THE PACITAN

Rini Safitri Faculty of Economics, State Islamic University of Maulana Malik Ibrahim, Malang, Indonesia Email: rinisafitriiksan@gmail.co m ABSTRACT This research has aim to determine the effect of entrepreneur orientation on performance of existing businesses in SMEs Batik Pacitan District and the government role as mediating variable. Questionnaire was used to collect data and this research called explanatory quantitative research. The sample is the amount of 40 respondents in the Pacitan that is work in the Batik SMEs. To analyse the data used Warp PLS. This research gives correlation evidence between entrepreneur orientation and business performance. The R square score in the amount of 0.64, that means regression model able to explain 64% the effect of government role to the entrepreneur orientation toward business performance and the 36% for the rest will be explained by other varible that exclude this research. Based on that result, the goverment should pay attention to the entrepreneur and give contribution to them for expand SMEs because it will give feedback to the government for example increase per capita income, opening job vacancy, and reduce unemployment.


INTRODUCTION
Batik is a careful work of art that combines creative and innovative tastes and inovatif or creative mindsets along with the tastes development that can produce the integration of materials, hues, colors, values, meanings, symbolic and philosophical.Therefore, in the process of producing batik as expected, an active role, whether community or artisans, businessmen (SMEs) and local government is required to obtain profitable performance for all parties.Batik is a result of art craft that has a uniqueness as worthy culture and people wisdom of each region in Indonesia.The result of Indonesian Batik craft has been known by the international community and officially recognized by UNESCO as Representative List of Intangible Cultural Heritage of Humanity on the Oktober 2nd 2009.The acknowlegement is evidence of imagines works in Indonesia society as a culture.International recognition of the cultural work of the nation's children being proud, will provide encouragement and motivation to develop and produce batik craft.Indirectly, provide economic value for society, business, government and other stakeholders.
The growth SMEs Batik in Pacitan can not be separated from entrepreneur SMEs, which means to manage Batik business should oriented to the creation of new products proactively and aggressively (Cooper and Dulkelberg, 1986;Cooper, Woo and Dunkelberg, 1989).Described by Rhee et al. (2010), the trend of entrepreneurial orientation as a series of activation configurations takes risks.Hult et al. (1998), also explained that the entrepreneurship orientation includes two elements, namely proactive and taking risk.Thus, to manage the batik business, SMEs should be oriented to entrepreneurial spirit.Entrepreneur orientation become important for SMEs to generate business performance.Covin and Slevin (2006) empirically proved that entrepreneurship orientation has a positive and significant impact on business performance both in large companies and small companies.This shows that entrepreneurship orientation will be high business performance.As explained by Miller (1987) and Covin & Slevin (1989), that entrepreneurship orientation is concerned with competitive proactive forms, risk management, the need for the company to always be involved and goal-oriented.The purpose of SMEs business enterprises not only livelihood, growth, but also profit-oriented.To achieve the purpose depends on the performance of the business.
To improve the performance of SMEs Batik business in Pacitan, can not be separated from the role of the government in the Pacitan.Local government through the programs and implementation need to empower the batik SMEs thoroughly, optimally, and continuously.The role of local government in the empowerment of batik can be done through the development of conducive climate, giving business opportunity, support, protection and business development as wide as possible so as to improve the position, role and potential of SME as regulated in Law 20, 2008 about Micro Small and Medium Enterprises.And the results of Xie (2012) study in China, found that government policies have a positive impact on innovation performance.

LITERATURE REVIEW Entrepreneur Orientation
Entrepreneur orientation is an important part for company which is necesarry for developing strategic decision, especially to company with market orientation.As explained by Lumpki and Dess (1996) that entrepreneur orientation as activity of process, practice, and decision making which is flange to market access consistently new.Entrepreneurial orientation can be seen as making strategic process and main decision making which used to specify the target of organization, maintaining vision, and create competitive advantage that consist of proactiveness, innovativeness and risk-taking (Covin andSlevin, 1989, 1991).

Government Role
In order to growing and improving SME's competitiveness, it can be conducted by government, local government, business world, and society to empower micro, small, and medium enterprises through giving complete facility, guidance, assistance, and other necessary reinforcement.As mentioned in paragraph (1) section 16 that the government and local government facilitate business development in the areas of: a) production and processing, b) marketing, c) human resources, and d)design and technology.

Company Performance
Business performance is basically the level of financial achievement that achieved by business organization and can be seen from the result of its work.Mentioned by Jaworski and Kohli (1993), the measurement of business performance / firms is not just enough using single measure, but there are several approaches in business performance measurement.According to Jaconson (1996) measures of organizational success including profitability, sales growth, competitiveness and market share.Agarwal et al (2003) explained that there are two dimension of construct to measure company performance, that is objective performance and subjective performance.Objective performance is related to financial performance or performance based on marketing, such as sales level, profitability and market share.Subjective performance is related to measurement to customer and employees, such as service quality, customer satisfaction, and employee job satisfaction.

Entrepreneurship Orientation
Entrepreneurship orientation as a process, practice, and decision making activity that leads to entering a consistent new market.In this study, indicators used as research include: innovation, proactive, and risk-taking (Lumpkin and Dess, 1996).

Business Performance
Business performance is a level of financial achievement that achieved by business organization which can be seen from the result of its work.In this research, the indicators used for the study includes: profitability, productivity, and market share (Jaconson, 1996).

METHODS
This research was examined with positivism approach by using quantitative method.
Based on the design, this study includes the type of explanatory research because this study explains the relationship between the variables through hypothesis testing and the data calculated through statistical tests.

Test of Instrument Research Validity
Validity indicates the extent to which a test measures what it claims to measure.If the researchers uses a questionnaire to collecting data, then the questionnaire must be compiled what he wants to measure.After the questionnaire is compiled and tested its validity, in practice not necesarrily the data collected is a valid data (Rianse, 2009).In this research, validity test is done by looking at loading factor, loading factor above 0.70 is recommended, however, the loading factor 0.50-0.60 can still be tolerated as long as the model is still in development stage.While the loading factor below that value indicator can be discarded because it is not valid (Ghozali, 2014).

Reliability
Realibility is a tool for measuring a questionnaire that is an indicator of a variable o construct.A questionnaire is said to be reliable if the answer to the question is consistent or stable over time ( Ghozali, 2011).Assess reliability can be done by looking at loading factor.Loading factor above 0.50 can be said reliable.Besides that, it can also be seen from the value of composite reliability.The value of composite reliability is said to be reliably if >0.7 for all exogenous, endogenous contracts are said to be reliable if the value is >0.7.

Measurement Model Analysis
Researchers need to assess the reliability and validity of the construct when testing each model of measurement for an outer model.Instruments apply if the size of the instrument should be measured, and reliable if the instruments is continent and stable (Sekaran, 2005).Thus, having a reliable and valid instrument is essential for strong research.Composite Reliability (CR) is assessed by internal Cronbach's alpha consistency size.Finally, validity is tested to assess the validity of measurement by looking at the results of convergent validity and discriminant validity.

Structural Model Analysis
In addition to checking the order to reflect how strong other latent variables cnnect with it, Hair et al (2014) explains that it can be seen in detail about the determinant coefficients (R2) and predictive relevance (Q2) showing how much exogenus latent variables contributes to endogenous latent variables.In a simple way, the purpose of measurements is to see the effect size to assess the magnitude or strength of the relationship between latent variables.

Hypothesis Testing
Hypothesis testing is conducted to determine the relationship of variables in this study.PLS testing can generate t-statistics for a signifiant hypothesis of both inner and outer models, using a procedure called bootstrap.In this procedure, a large number of subsamples (example 500) are taken from original samples with replacement to provide standard bootstrap errors, which in turn provide T-test estimates for testing the significance of structural path.And the result of bootstrap approaches the normality of the data.

Validity and Reliability Test
Validity test has shown that all of the indicator are valid because have significant score more than 0.05.Called reliable when the cronbach alpha higher than 0.60.The R square score in the amount of 0.64, that means regression model able to explain 64% the effect of government role to the entrepreneur orientation toward business performance and the 36% for the rest will be explained by other varible that exclude this research.The amount of 64% are consequences analyse the data using system.Regression tests show that entrepreneurial orientation has an impact on business performance with probability <0.01.The results of this test show support for the results of the study (Covin and Slevin, 2006;Miller, 1987;Covin and Slevin, 1989).The results of this test indicate support for the results of the study (Cooper and Dulkelberg, 1986;Cooper, Woo and Dunkelberg, 1989); Rhee et al. (2010);and Hult et al. (1998) that entrepreneur orientation has impact to the government role.Regression test has shown that entrepreneur orientation impact to the business performance with the probability more than 0.01.The meaning of this result shown gives support for other result research (Covin dan Slevin, 2006;Miller, 1987;Covin dan Slevin, 1989).Based on the previous table, entrepreneur orientation to the business performance supported, entrepreneur orientation toward goverment role supported, and government role to the business performance supported.The conclusion is all of the correlation between those variable is supported.In the other word, government role is justified as mediating variable between entrepreneur orientation toward business performance.

CONCLUSION
This research gives correlation evidence between entrepreneur orientation and business performance.The thought development that the government role as mediating between those variable.But this result can not be generated as simply for all region, because different region has different characteristics or product so deep analyse is needed.For future research can add other variable for instance competitive advantage, innovation, or intrapreneurship.Based on that result, the goverment should pay attention to the entrepreneur and give contribution to them for expand SMEs because it will give feedback to the government for example increase per capita income, opening job vacancy, and reduce unemployment.

Table 1 . Indicators of Entrepreneur Orientation Variable Indicator Item Entrepreneur Orientation
economy, developing and justice.In this research, the indicator used for the study include: Product and processing, marketing, and human resources (Paragraph 1 article 16 on business development).